Hilton’s global marketing team engaged our in-house agency to lead a creative pilot that reimagined how hotels are marketed at the property level. The goal was to push beyond the limits of traditional hospitality visuals and explore bold, narrative-driven approaches that could redefine the brand’s creative standards. We were tasked with developing five distinct concepts, each tested in a real-world hotel environment, to identify what worked, what didn’t, and what had the potential to scale across 100+ key properties worldwide.
I served as the production lead across five full-scale shoots, each with its own creative concept and execution plan. Working alongside a senior creative partner, I helped shape each narrative and was responsible for translating vision into reality, managing timelines, logistics, and a $1.2M budget across four international locations. I coordinated all on-the-ground operations, led communication across internal and external stakeholders, and ensured every shoot delivered both creatively and operationally. The playbook I built helped bring structure to ambiguity and enabled a first-of-its-kind production effort at Hilton
The project delivered a full suite of cinematic video and still assets that exceeded expectations for both quality and efficiency. Despite a compressed timeline and limited budget, the content looked polished, premium, and aligned with Hilton’s creative ambition. Internally, the production model was praised as a blueprint for future initiatives and remains a reference point for effective cross-functional execution.
