Hilton’s global marketing team engaged our in-house agency to concept and produce a cinematic content campaign aimed at driving consideration and bookings for mid- to late-summer resort travel. The creative ambition was to capture a “blockbuster” movie trailer vibe, with a Hilton guest as the main character in their own vacation. We had a lean budget, locations in two countries, and eight weeks to deliver two full libraries of bespoke video and still assets. That’s where I come in.
As production lead for both shoots, I drove the process from pre-production through final delivery while balancing creative ambition with tight resources. With a $200,000 budget and just one 14-hour shoot day per location, I developed an efficient dual-track model to capture both video and stills simultaneously without sacrificing cinematic quality. The approach streamlined vendor coordination, casting, logistics, and cross-team alignment, enabling Hilton to deliver polished, high-impact content that looked far more expensive than it was—on time, on budget, and without compromise.
The project delivered a full suite of cinematic video and still assets that exceeded expectations for both quality and efficiency. Despite a compressed timeline and limited budget, the content looked polished, premium, and aligned with Hilton’s creative ambition. Internally, the production model was praised as a blueprint for future initiatives and remains a reference point for effective cross-functional execution.
